Increase Value, Decrease Cost
- Publication: Harvard Business Review
- Date: July 2004
- Author: Loren Gary
- Title: "Increase Value, Decrease Cost"
In this practical article, you will learn how clients of Value Innovation Associates, including DuPont and Alcan, are applying the powerful analytical tools and frameworks of value innovation to create new market space within mature low-growth industries.
Loren Gary from the Harvard Management Update explores how executives in Fortune 100 corporations are applying the tools of value innovation to lift their sights well beyond "me too" reactions to their competitors' strategies. Gary offers insights into how business executives have created strategic moves that have broken the traditional strategic trade-offs between low cost and value.
Additionally you will learn how a strategy canvas can help you to reveal your strategic profile and develop richer strategic insight over more traditional numbers-based approaches to strategic planning. You will find how large corporations are using the visual strategy canvas to capture deep insights and strategic wisdom from a broader group of people within their organizations.