Value Innovation Associates

Our Methods

Have you noticed that many companies within an industry often provide products and services that look like mirror images of one another? Have you wondered why this is? This is the result of competitive-based approaches to strategy development that prescribe competing on either a basis of low-cost or differentiation. As a result of these traditional approaches to strategy, companies within an industry follow one another and this leads to very similar offerings in the market.

We help corporations to break out of the trap of developing competitive-based strategies by organizing the search for value around a deep understanding of customer demand and value creation for customers, potential customers, and the company.

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