News and Links
- Are you stuck competing in red oceans? Click here to learn more about Blue Ocean Strategy.
The Value Innovation methodology was originally created by Chan Kim and Renée Mauborgne, Professors of Strategy at INSEAD, the leading European business school.
Together they have authored many articles on both the analytical and behavioral aspects of strategy development and strategy implementation.
Please proceed to the Blue Ocean Strategy website to learn more about current news and information.